Media Commercials

1. I thought it would be interesting to go with an advertiesment that was meant to be purely green. The Toyota Prius is a great example of this. It is a great invention and something that we should have invented decades ago, however we didnt know how necessary it was. It is a vehicle that is green, however, I wanted to check out its ads. I watched the "harmony" ad for the prius, one which is truly astounding considering all of the scenery is made with humans in costume, showing the connection between humans, their car, and nature. For one, I don't really think they were showing the connection, only the fact that using less fossil fuels is better than the environment. However, they never showed the connection between the earth and humans and why it is important that we take care of this planet. It was also astounding when I watched the making of the commercial about how important it was in the making of the costumes. There were hundreds, maybe even thousands of costumes made for the movie which is a complete waste of products. I did find the commercial satisfying and it gave me "warm fuzzies", however, there was a bit of misleading information in the ad.

http://www.toyota.com/prius-hybrid/commercial.html


I decided to look at the "Yes" website. Although I was unable to follow it for a week, the website was very intriguing. What really made me interested was the fact that it had no advertisements which is almost impossible in anything you read via internet, magazine, or TV. They seem to be a very liberal magazine promoting peace and justice, creating a healthier environment, and urging power of the people to take action in educating citizens on common beliefs and media literacy. I can definitely see how they could be appealing to the online activism, however, I feel that they are only marketing to people who already have like beliefs. The website is highly liberal, therefore, more conservative people would likely shy away from even reading or believing anything the website has to say.
I think online activism can be a useful to for reaching out to a broader audience, however, it is not something that would ever work for me. I spend very little time on the internet and I would spend much less time on it if I was not in school. I do however, think that this day in age the internet is going to be the way to go since promoting it on TV or the internet would be highly unlikely given how they are all owned by similar or the same corporations.



Our project is coming along well. We all decided we were going to do our share over the weekend. I decided to look for music that we could use in the ad. I have three different songs that I think would be good. Since Trevor figured out how to use the program he decided that he would work on composing what we had found into one set of images. When we meet this Tuesday we will figure out how to incorporate facts and the music